One of
the absolutely terrific things about being Muddie is the ability to allow my
thoughts travel far. I do not require the services of Airtel, MTN, Etisalat or
any other telecomm network for my thoughts to roam…and so today, via a stack of
old magazines piled somewhere in my room, I travel way back in time to bring
you some of my fondest childhood memories associated with popular Nigerian
print adverts.
BLUE BAND MARGARINE 1979
Blue Band
now comes in plastic containers, which we throw away after use. Back then, the
empty blue band tins where just as important as the margarine itself. I
remember this advert so well, not because I enjoyed all the orishi - rishi
displayed in the advert but cos the blue band tin a.k.a gongoni was synonymous
with moin moin. Once the blue band finish, any refilling wey wan take place na
with moin moin. Whenever we didn’t have enough blue band tins for moin moin,
momsy made do by adding Peak milk tins to the mix and na there fight dey take
start.
As the
moin moin just dey touch down, the following takes place:
Me: “Is me that will take the moin moin da is
inside the blue band gongoni o. Is me that scrape it.”
My elder
Bro: Am I not the senior? Take the peak cup
(obviously the smaller cup) jor.
Me: Is God that will judge you! No be say I first
chop the blue band, you no go still allow me chop the moin moin…
Nepa
takes light….
NATIONAL FANS 1979
“Hehehehehehe”, please allow me
to use this paragraph to laugh but I’ll tell you why in the next. Continues
laffing... “Hehehehehehehehehehehe.” Matches
brake.
You see
the small table fan on the right hand side?” Yes, the whispering giant (forget
say na dwarf you dey see). My dad had two. Till date, these two table fans like
the true Ogbanje that they are, always make it a point of duty to remind me
that they older than me whenever I visit.
One
specifically said to my face about 5 years ago, “that you can now afford
ceiling fan does not make me lose my title as the whispering giant, na me be
senior and what I can see from the table top, your ceiling fan cannot see from
the ceiling top.”
NIGERIA AIRWAYS 1979
…So
Super Eagles won the AFCON 2013, Yes! Nigeria is the giant of Africa, Yes! An
elephant flying, No! No!! No!!! Mbanu, this is all kinds of wrong!
Growing
up, I always wondered why I never got to travel by air. The only moments I
could afford to, were those moments when myself and other kids playing in the
street would jump and shout “See Oroplain” at the sight of any plane flying
past.
Dear
Papa,
I have a
confession to make. As a child, I always thought that the reason that we always
go to journey by road is because you are too poor and you cannot afford to buy
flying ticket that time.
When I
was arranging my room yesterday, I came across an old magazine where I see this
foto that I have attach to the letter. And I am asking myself how elephant will
be flying oroplain and it is then that I come and realise that it was the same
thing that you see that make us to always follow road and travel.
It is
only in Nigeria that I have see that eagles play football and then elephants
fly planes. I say let me write this letter to tell you that I am sorry and that
you are a good father who realized early enough that if we follow oroplain that
carry elephant, we will all die in plane crash.
I love
you papa!
Your son,
Mudiaga.
CERELAC 1992
Tales by
delight
Once upon
a time, long before golden morn, there was Cerelac, the best baby food in all
the land. It was specially made from cereals and rich in nutrients. In the
Bible, Eve tempted Adam with an apple and in Nigeria, mothers tempted growing
children and house helps with Cerelac. House helps always waited for their
madams to go out and then share the cerelac with baby/bomboi. For every tea
spoon they fed the baby, they fed themselves about 4 spoons. The saying, “99
days for the house girl and 1 day for madam”, sums up the story of how many
house girls lost their jobs after being caught thiefing Cerelac.
#ThatAkwardMoment when
mama would come into the room and ask what I was doing and I’d pretend
to be a sculpture piece because I had baby’s cerelac in my mouth.
COCA COLA 1988
Coca Cola
is the world’s most popular drink, in fact, the only drink that has been able
to put the combo of Zobo, Kunu and Agbo Jedi Jedi sellers out of business.
Tomorrow
is valentine’s day and what has coke got to do with it abi? Most Nigerian girls
have at least been praying and fasting
for their boyfriends to either show up with keys to a car (preferably tear rubber),
Mary Kay packs, Black Berries (not currants), Gold necklaces, Designer clothes
and gbo – gbo expensive things!
Take a
look at the two lovers in the advert, this pishure was taken on valentine’s day
in 1988, long before black berry and brazillian hair came to spoil runs. Don’t
they look happy? Yet, all it took for the girl to allow the guy grab her by the
waist, was a bottle of coke, which only cost N1 at the time.
Text
message
Hi
Swth@t,
I’m
fully aware of d fact dt if I dnt buy u a
very
xpensiv gift dis val, I’ll not b getting
any ***. Salaries hv not bin paid bt I can
afford
to buy us coke, which should @
least
qualify me to hold u by d waist.
If u dnt agree 2 dis, I’ll hv 2 resign lyk d
Pope
but if u change ur mind l8r, lyk Keshi,
I’ll
reconsida my resignation!
U
know I luv u but 4 2mao!
Sent:
04:10:33am
13-02-2013
Message
delivered
Ejiro
08036530010
…to
be continued!
Hehe...... Mudi I can feel ur creativity on dis 1. Bro u sharp die, keep it up. We gat ur bck.
ReplyDeleteTnx 4 d washing. I sharp die and i never tear u abi?
ReplyDeleteMore to come...Itz #TheMuddieFactor!
hahahah...nice one bro,iyare say u sharp die,but man i dey feel u die(no gay tins oh)..lol,well cooked and served.big ups
ReplyDeleteWhat more can I say!!!!
ReplyDeleteJude, i dey feel u 2 datz y i'll giv u anoda chance 2 complete ya laff. I noticed one 'a' is missing.
ReplyDeleteTnx Bruv!
Bode, pls say u'll help me write d follow up post.
ReplyDeleteTnk u in advance Boss!
*thumbs up* i remember eating my sister's cerelac, hmmn!
ReplyDeleteTosin, so it was u thiefing the Cerelac and d house help lost her job abi?
ReplyDeleteNyc 1 luv
ReplyDeleteDude, now I feel old watching these lovely pishures. Nice one Brov, U da Best!!
ReplyDeleteGreat one Muddie Pyper! Brings back a lot of those old school memories; even though I'm sure you were not even born at the time these things were trending. Ha ha a ha haaa..All the same, I love this and I mean it. My other concern is: To know just how much you get paid by these people whose "jingle" you are playing here? Just thinking sha...
ReplyDeleteDis is rili creative,wish i could get ma tots out like dis...keep it up
ReplyDeleteGot me laughing all through. I love your style of writing here, esp. the bare use of pidgin as used in Nigerian street. Looking forward to seeing more nostalgic works here as painted by your perspective.
ReplyDelete